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It all starts with design.

I originally began my design career as a Product Designer. A lot of people often ask what this is, and over the years my definition of it has changed due to the wide scope of experiences I have gained working under this title. But I would describe it as the design of physical objects we conscious and unconsciously use every day of our life.

My love of cars has been around for as long as I can remember. From sketching Ferraris and Aston Martins in school as a 10 year old to going to car events such as Goodwood every year as an adult. But it wasn't just the 0-60 times that would get my heart racing, it was the meticulous design and elegant forms that these machines were wrapped in. I would admire the design choices of these companies and think how I would have designed that panel or steering wheel if I was in their design team.

Throughout my design career, I have had the opportunity to work in many different fields, from web design to interior design, and now I thought it would be time to finally capture some of my automotive passion in the form of digital illustration, and so I decided to set up A small, manageable business I could pack up and take anywhere around the world... and that is exactly what I have done.

One of the real catalysts for this decision was the lack of representation of the Porsche 986 Boxster as artwork. Almost everything online was all about the 911 and 918 and no love for the car that saved the company back in 1993. I was fortunate enough to be able to buy one of these baby Porsches in early 2021 and wanted to give the Boxster its fair share of limelight.

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